Insurance Brokers’ Introduction to Social Media Marketing

Doctor filling up a life insurance form

Hello Madam/Sir      


I shared this article because I noticed you aren’t using Facebook for your insurance agency which may be causing you more harm than good in this day and age

And I wanted to show you how it can help you get more clients

Start here

What Facebook is

Facebook is a social media tool that can help you share pictures and videos with your friends and people around the world


Not only that but you can also message people on Facebook


But that is not how I see Facebook. A large number of people waste their time on Facebook looking at pictures of people and talking to people


I think that is an advantage for us business people because we can showcase our services and products on Facebook where a lot of people waste their time


Not only that but, what is great is that people from Leribe, Mafeteng, Berea, and all the other districts will be able to see your services and products where they are. You bring the marketing to them

What you can do on Facebook

There are two things you can do on Facebook

  1. Posting on Facebook
    This is uploading videos and images on Facebook

  2. Advertise on Facebook
    This is running adverts on Facebook


The difference between posting on Facebook and advertising on Facebook

The difference between posting on Facebook and advertising on Facebook is that posting on Facebook is not a direct return on investment activity

That means you don’t get results instantly. It is considered branding not marketing and it takes a bit longer to get results.


All it does is position you as an expert in your field. This method is free but it takes a long time to get there. Also when you have a brand it becomes easier to get leads and sales without having to advertise


Then you have advertising on Facebook, This is running adverts to let people know about your services and it is not free. The positive side is that you get results instantly but you always have to pay to advertise

How to post on Facebook to get results quickly

If you are interested In knowing how to post on Facebook to get results, here is a guide

  1. Educate people about your services
    Insurance policies can get very complicated, especially when you tackle topics like legal insurance or whole life insurance and particularly for our market- home and motor insurance

    Lesotho in itself is a very stereotypical country and not too many people understand the need for insurance for their home, car or legal matters

    The best thing you can do is educate people and help them understand how valuable the other covers are

    Help them understand what the difference is between M50 policies, M500 policies and why some people pay up to M2 000 in insurance policies

All of this isn’t new and the best case study for this was in the late 1930 when “Think and grow rich” was published as a collaboration between W. Clement Stone and Napoleon Hill as a means to sell Whole Life insurance for Stone’s company “Combined Insurance Company of America”

This is not a new tactic, it is just about bringing it to today’s world and making more sales for your company

What to avoid

Avoid posting everything all at once


If you want to talk about home insurance, there is a lot to cover in the space. Talk about everything one at a time and post them on different days


This will give you room to keep on posting and growing your audience as people keep on reading or watching your content

W. Clement Stone, American Businessman (Click Image to check wiki-pedia page)
Founder of Combined Insurance Company of America

Author of The Success System That Never Fails
One of the founders of personal development as means to sell insurance

2.Take advantage of Facebook reels
These are short-form videos within Facebook that are designed to get you exposure to people who don’t know about your page They can help you show your services to people who don’t know you. This will help you grow your brand as you continue to get exposure This is also the best way to educate people because your videos will be exposed to people who don’t know about you and your agency. 


Facebook advertising

Aside from that you have Facebook advertising. For this, there are a number of things you can do when running ads on Facebook


1. You can boost your posts, this is to show your Facebook posts to as many people as you can


2. You can run ads to get people to your website

3. You can run ads to get leads for your products

4. You can run ads to get sales for your products

The First two I heavily disregard because it is often hard to get sales from them

What I tend to focus on is running ads to get leads, this is because Lesotho’s market is not yet comfortable making purchases online

Facebook advertising is a bit complex for me to breakdown in a few paragraphs so I prepared a free Facebook ads training if you want to know how everything works

It is also linked onto my website and here is the link to it





I hope all of this was helpful